Travel & Tourism Industry

Travel Trends: 26 Opportunities for the Travel Industry in 2025

Martijn Barten2025-01-27T14:49:36+01:00

Travel trends are the various behaviors, preferences, strategies and technologies that shape the travel industry. These trends can be the result of innovations, lifestyle factors and local or global events. For businesses operating in the travel industry, it's essential to stay up-to-date with the latest travel trends, because this assists with efforts to either meet or exceed customer expectations. Additionally,

Travel Trends: 26 Opportunities for the Travel Industry in 2025Martijn Barten2025-01-27T14:49:36+01:00

The Latest Travel Marketing Tips to Optimize Your Results in 2025

Martijn Barten2025-01-31T12:35:17+01:00

The quality of travel marketing can greatly affect the overall success of businesses operating in the travel industry, including hotels, airlines, and OTAs. In particular, companies must use the right travel marketing strategies and keep up to date with the latest trends. With this in mind, in this article, you will find some of the most important travel marketing tips

The Latest Travel Marketing Tips to Optimize Your Results in 2025Martijn Barten2025-01-31T12:35:17+01:00

Discover The Latest Business Travel Trends Business Travelers Desire

Martijn Barten2025-01-31T12:49:59+01:00

Business travel is growing. As a result, hotels and others in the travel industry are looking to attract more business travelers, but to do so effectively, you need to know what those travelers are looking for. In this article, you will learn more about the latest trends influencing modern business travel decisions. Table of Contents: What is Business Travel? Business

Discover The Latest Business Travel Trends Business Travelers DesireMartijn Barten2025-01-31T12:49:59+01:00

Key Digital Trends in the Tourism and Travel Industry in 2025

Martijn Barten2024-12-30T13:31:25+01:00

It is important for hotel owners and other business leaders operating in the travel industry to keep up with the latest digital trends. Failure to do so can result in rivals gaining a competitive advantage and negatively impacting the customer experience, potentially harming your reputation. In this article, you will learn about six of the most important digital trends that

Key Digital Trends in the Tourism and Travel Industry in 2025Martijn Barten2024-12-30T13:31:25+01:00

Hotel Trends: Discover The Latest Hotel Industry Trends for 2025!

Martijn Barten2025-01-25T19:36:54+01:00

Owners and marketers need to keep pace with the latest hotel trends because new technology, shifting social attitudes, demographic changes, and emerging economic realities fundamentally alter how hotels and their customers do business. In this article, you can learn more about the latest hotel industry trends for 2025. Table of Contents: The Importance of Staying Up-to-Date With Hotel Trends Understanding

Hotel Trends: Discover The Latest Hotel Industry Trends for 2025!Martijn Barten2025-01-25T19:36:54+01:00

5 Marketing Campaigns to Reengage Your Past Guests

Revfine.com2024-12-20T10:31:17+01:00

Studies show that 64% of loyalty members are business travelers, and these loyal guests contribute a significant portion of hotel revenue, ranging from 30% to 60%. Despite the numbers, many hotels are still focusing only on attracting new guests and creating new bookings, when the truth is that re-engaging past guests is an essential strategy to maintain a steady stream

5 Marketing Campaigns to Reengage Your Past GuestsRevfine.com2024-12-20T10:31:17+01:00

Why Simplifying Group Bookings Is the Secret to Business Hotel Success

Revfine.com2024-12-20T10:48:36+01:00

Group bookings are vital for business hotels, but outdated, fragmented systems complicate the process. Managing accommodation, meeting spaces, and event services across multiple platforms often results in errors, wasted time, and client dissatisfaction. By adopting integrated technology, hotels can simplify operations, minimize mistakes, and improve profitability, ensuring they meet growing demand and operate more efficiently. Simplifying Group Bookings for Boosting

Why Simplifying Group Bookings Is the Secret to Business Hotel SuccessRevfine.com2024-12-20T10:48:36+01:00

Tourism Trends: The Latest Opportunities for The Tourism Industry of 2025

Martijn Barten2025-01-05T16:09:52+01:00

New trends and innovations continually disrupt industries, and the tourism industry is no exception. Keeping pace with these emerging tourism trends can help businesses stay competitive and cater to customers' needs. Some of these trends have been a direct or indirect result of the COVID-19 pandemic. Read on to learn more about the key trends within tourism for 2025.

Tourism Trends: The Latest Opportunities for The Tourism Industry of 2025Martijn Barten2025-01-05T16:09:52+01:00

Data Collection Tips for Delivering Personalised Guest Experiences

Suzanne2024-11-29T12:00:08+01:00

Question for Our Hotel Marketing Expert Panel What are the top tips and best practices for hotels to collect data in order to deliver personalised guest experiences? How can hotels handle data privacy? (Question by Michael J. Goldrich) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Luminita Mardale

Data Collection Tips for Delivering Personalised Guest ExperiencesSuzanne2024-11-29T12:00:08+01:00

Marketing’s New Rules: What Old-Schoolers Are Getting Wrong

Revfine.com2025-01-23T10:18:16+01:00

The ability to market to new generations is akin to speaking an entirely new language. The nuance is huge, and so are the stakes. The reality is this: most businesses, including those in the hospitality and travel industry, are still tied to old-school playbooks. Thus, they are struggling mightily to gain relevance with today's customer segments around more authenticity, urgency,

Marketing’s New Rules: What Old-Schoolers Are Getting WrongRevfine.com2025-01-23T10:18:16+01:00

The Vital Role of Revenue Management and Brand Reputation

Revfine.com2024-11-19T10:40:58+01:00

It’s an antiquated idea that revenue management works independently from sales and marketing. Each department impacts the other and influences the hotel’s overall profitability. Every business goal contributes to the bottom line. When the revenue-generating departments work together on shared goals, they can contribute to a fatter bottom line. In today’s world, hotel bookings start with getting found online. Without

The Vital Role of Revenue Management and Brand ReputationRevfine.com2024-11-19T10:40:58+01:00

21 Hot Digital Trends in the Tourism Industry

Martijn Barten2024-12-02T12:42:36+01:00

The tourism industry is constantly evolving as new digital technology emerges. In this article, we explore some of the digital trends that are going to be most significant in the industry throughout the next year: from virtual reality, which is changing the booking process, to augmented reality, which is enhancing the in-person experience, to artificial intelligence, which is fundamentally changing

21 Hot Digital Trends in the Tourism IndustryMartijn Barten2024-12-02T12:42:36+01:00

Integrating Sustainability Practices into Hotel Marketing Strategies

Suzanne2024-11-07T09:46:00+01:00

Question for Our Hotel Marketing Expert Panel How can sustainability practices be integrated into hotel marketing strategies to appeal to the growing eco-conscious consumer base? What are the common challenges? (Question by Michael J. Goldrich) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of

Integrating Sustainability Practices into Hotel Marketing StrategiesSuzanne2024-11-07T09:46:00+01:00

From Scrolling to Booking: How Social Media is Reshaping the Modern Traveler’s Journey

Revfine.com2024-11-05T13:54:23+01:00

In an era where digital connectivity defines our daily lives, the hospitality industry continues to evolve at the intersection of tradition and innovation. The influence of social media on travel planning and hotel booking has only intensified in recent years, fundamentally altering the traveler's journey. This shift has reshaped the booking funnel, making it more dynamic, interactive and influenced by

From Scrolling to Booking: How Social Media is Reshaping the Modern Traveler’s JourneyRevfine.com2024-11-05T13:54:23+01:00

5 Reasons to Choose a Hospitality-Focused BI Solution for Your Hotel

Revfine.com2024-11-05T13:54:56+01:00

As a hotelier, making sense of your data is not a simple task. It often involves consolidating information across multiple systems to understand guest preferences, improve the financial health of your business, and proactively plan for the future. Hospitality-Focused BI Tools vs. Generic Options Business intelligence (BI) software has become an indispensable tool for hoteliers looking to make informed decisions

5 Reasons to Choose a Hospitality-Focused BI Solution for Your HotelRevfine.com2024-11-05T13:54:56+01:00

Where to Stay: A Complete Guide to Tourism Accommodation

Martijn Barten2025-01-05T12:13:10+01:00

Accommodation in tourism refers to various places to stay overnight, which are geared towards tourists. Some of the most common examples include hotels, bed and breakfasts, hostels and resorts. The role of accommodation is crucial, as people traveling to new locations need a place to sleep. Accommodation businesses play a major part in the overall tourism experience, providing shelter, hospitality,

Where to Stay: A Complete Guide to Tourism AccommodationMartijn Barten2025-01-05T12:13:10+01:00

9 Tips to Structure Your Pre-Arrival Communication

Revfine.com2024-10-08T19:22:20+02:00

As a hotelier, it is important to prioritize pre-arrival communication with your guests. This is the time when you can set the tone for their entire stay, ensuring that they feel welcome and valued from the moment they book with you. Why Is Pre-Arrival Communication Important for Hotels? Pre-arrival communication is all about creating a positive first impression and setting

9 Tips to Structure Your Pre-Arrival CommunicationRevfine.com2024-10-08T19:22:20+02:00

Greeting and Welcoming Guests: How to Make a Great First Impression

Martijn Barten2024-11-02T13:51:41+01:00

Greeting and welcoming guests includes everything from a verbal introduction to providing a written welcome message. Your greeting may also involve leaving gifts, offering useful information and answering questions. The importance of these initial interactions is difficult to overstate because guests will often make snap judgments based on them. You never get a second chance to make a first impression,

Greeting and Welcoming Guests: How to Make a Great First ImpressionMartijn Barten2024-11-02T13:51:41+01:00

Strategies, Tactics, and Insights for the Travel & Tourism Industry

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